The description for the ad, published on Monday said: “Getting vaccinated is an important step that every Australian can take to bring us that little bit closer to life as we knew it.”
Images of family, overseas weddings and family reunions are paired with Tones and I’s sombre song, Fly Away.
The Project’s Steve Price was taken by the advert when it was played on Monday evening.
“I find it hard to watch without sort of tearing up,” he said.
“I’ve got a sister in Western Australia who can’t see me and I can’t see her, I’ve got a mother in Adelaide. I can’t go to any of these places – I’ve been on a plane once in a year, and I imagine I’m not as bad off as most people.”
The advert comes as Qantas announced a rewards program for vaccinated frequent flyers.
Under the new scheme, members will be able to choose from either 1000 Qantas points, 15 status credits or a $20 voucher for Qantas or Jetstar.
They will also get the chance to win a year’s worth of flights, accommodation and fuel in the airline’s mega prize draw.